My Manifesto of successful Marketing - Amir Kassaei ↩

01. Relevance beats awareness.
02. Treat people as Friends not as Consumers or Target Groups.
03. Content is more important than Media.
04. Real Innovation needs Creative Business Consultants.
05. Feed needs instead of creating new ones.
06. Marketing is about product Innovation and not pushing sales.
07. The best Advertsing does not look like Advertsing.
08. The hardest Competition comes from the overloaded world.
09. Digital is the new infrastructure.
10. Brands are made by People not by Experts.

12 notes   January 11, 2010 · 17:48

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