New Identity for Bauhaus Dessau by HORT
When we began working on the new identity of the Bauhaus Dessau Foundation we decided to search for a solution that would relate more to the original ideas of Germany’s most influential Modernist school instead of relying on the visual clichés connected to Bauhaus - it seems almost impossible to use circle, square and triangle nowadays without it coming across as ironic or historicist.
Apart from stationery, brochures, posters, tickets, website etc. the new identity also included the redesign of the signage of Gropius’ famous Bauhaus building. This factor making it even more important that a clear distinction could be made by visitors what was apart of the original structure and what new additions we had made.