ColaLife.org - AidPod

ColaLife is an initiative to get Coca-Cola to open up its distribution channels in developing countries to save lives, especially children’s lives, by carrying much needed ‘social products’ such as oral rehydration salts and high-dose vitamin A tablets. For the latest on the campaign, please visit the blog. ColaLife is an independent and purely voluntary movement backed by thousands of supporters on its Facebook Page and Facebook Group.

Read about this idea by Simon Berry in the latest issue of Brand Eins about Logistics.

  PERMALINK   Mar 12, 2010 · 22:29 (5 months ago)