New Corporate Design for Aarhus University (AU)

The design is anchored in modernism, resulting in a distinctly modern, clean and simple design based on the geometric forms square, triangle and circle and identifying with the period in which the University was built. The new visual identity also takes the fundamental meaning of AU’s motto, “solidum petit in profundis”, (“seeking in the depths of the solid ground”) and combines it with a distinct graphical element. The graphical element, called “The Fifth Element” is comprised of a simple geometric, abstract alphabet that also derives its origin from modernism. The new visual identity was developed in cooperation with design agency 1508 A/S and has won silver at the Creative Circle Awards 2009 in the category “Corporate Identity”.

Found on underconsideration.com/brandnew/

55 notes   PERMALINK   Mar 17, 2010 · 14:13 (5 months ago)

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   New Corporate Design for Aarhus University (AU) The design is anchored in modernism, resulting in a distinctly modern,...

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    New Corporate Design for Aarhus University (AU) The design is anchored in modernism, resulting in a distinctly modern,...

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    New Corporate Design for Aarhus University (AU)

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    I love this abstract alphabet. Great element to be sued for patterns etc.

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